Photographer | Writer
Existential Necessity: Mid-Life Change for a Gen X Professional
The second half of my life begins right here. The picture above is my standard social media profile picture. It’s a self portrait that I shot in August 2010. Why have I been using the same profile picture for over ten years? An excellent question, and one I have been asking myself recently. I’m not…
Customer service as a marketing tool: A five step plan
Are you spending money on your marketing? PPC, Facebook ads, signs, and flyers. These can all be great things, but before you spend another dime, I have a question for you … is your house in order? Are you able to use customer service as a marketing tool, or is your customer experience the ball…
Using a calendar for content idea generation
As I look out the window at the snow falling on the pine trees, I am reminded that there are millions of people, all over the northern hemisphere, who are doing the same thing. Is there a way to capitalize on this collective experience? There must be an opportunity to leverage shared experiences as part…
Merchandising Content: If you don’t get this right, the rest doesn’t matter.
A quick analogy … If your business is surfing, then merchandising content is your surfboard. It’s what you stand on, your foundation. It supports you in rough seas and you can ride it safely to your destination. Without a surfboard, no matter how great the waves, you are just out in the ocean bobbing up…
Marketing is everything… and nothing. What is your core marketing message?
What if you built a railroad, and no one wanted to ride. You bought the land. You laid the track. You constructed the stations. And you went out and designed the very best passenger cars that money could buy. Everything was perfect, except for one thing. Nobody wanted to ride. So what went wrong? How…
What is a marketing funnel, and how do I get one?
The term marketing funnel is misleading. The word funnel conjures up the image of a simple device used to move a messy substance into a container. A marketing funnel is much more chaotic than that, it’s actually more like that picture ^up there^. People enter the Underground station and face a plethora of choices on…
What is creative, and where does it fit into my marketing strategy?
I can’t play the banjo, not even a little. I can’t play the guitar. I took some lessons when I was a kid, but I never could get the fingers on my left hand to hold the strings properly. My chords always sounded muffled. Can’t sing either. I wasn’t too bad before my voice changed,…
What is content, and how can it help me market my business?
Do you see that guy standing there in front of the waterfall? Who is that guy? He’s your customer. And what does that waterfall represent? Content. An entire world wide web completely filled to the brim with content. Content about every product and service he has ever thought about purchasing. And what about those rainbows?…