Category: Content Marketing
Using a calendar for content idea generation
As I look out the window at the snow falling on the pine trees, I am reminded that there are millions of people, all over the northern hemisphere, who are doing the same thing. Is there a way to capitalize on this collective experience? There must be an opportunity to leverage shared experiences as part…
What is content, and how can it help me market my business?
Do you see that guy standing there in front of the waterfall? Who is that guy? He’s your customer. And what does that waterfall represent? Content. An entire world wide web completely filled to the brim with content. Content about every product and service he has ever thought about purchasing. And what about those rainbows?…