·
Are you spending money on your marketing? PPC, Facebook ads, signs, and flyers. These can all be great things, but before you spend another dime, I have a question for you … is your house in order? Are you able to use customer service as a marketing tool, or is your customer experience the ball…
·
As I look out the window at the snow falling on the pine trees, I am reminded that there are millions of people, all over the northern hemisphere, who are doing the same thing. Is there a way to capitalize on this collective experience? There must be an opportunity to leverage shared experiences as part…
·
A quick analogy … If your business is surfing, then merchandising content is your surfboard. It’s what you stand on, your foundation. It supports you in rough seas and you can ride it safely to your destination. Without a surfboard, no matter how great the waves, you are just out in the ocean bobbing up…
·
What if you built a railroad, and no one wanted to ride. You bought the land. You laid the track. You constructed the stations. And you went out and designed the very best passenger cars that money could buy. Everything was perfect, except for one thing. Nobody wanted to ride. So what went wrong? How…
·
The term marketing funnel is misleading. The word funnel conjures up the image of a simple device used to move a messy substance into a container. A marketing funnel is much more chaotic than that, it’s actually more like that picture ^up there^. People enter the Underground station and face a plethora of choices on…
·
I can’t play the banjo, not even a little. I can’t play the guitar. I took some lessons when I was a kid, but I never could get the fingers on my left hand to hold the strings properly. My chords always sounded muffled. Can’t sing either. I wasn’t too bad before my voice changed,…
·
Do you see that guy standing there in front of the waterfall? Who is that guy? He’s your customer. And what does that waterfall represent? Content. An entire world wide web completely filled to the brim with content. Content about every product and service he has ever thought about purchasing. And what about those rainbows?…
